iGaming marketing.
The work behind the numbers.

Explore our work across player acquisition, conversion and retention for casinos, sportsbooks and affiliates, with results from DACH, the Nordics, Brazil and Nigeria.

Explore the case studiesEmail us
Player acquisition.Paid media, affiliates and creators
Conversion & localization.Landing pages, content and localization
CRM & retention.CRM, retention and market strategy

Experience across the iGaming industry

BetssonCasumoRootzVeikkaus

The work.
The numbers.
What changed.

Three acquisition challenges, three different market realities. Here’s what we built and what it delivered.

4,200 first-time depositors. Four markets. Zero Google or Meta spend.

Paid acquisitionDACH, Nordics, Brazil, Nigeria6 months · 2024

Conventional paid search and social were unavailable to this casino and sportsbook. We built acquisition around approved native, programmatic, push and publisher-direct inventory, then scaled the market-channel combinations that proved their economics.

Verified first-time depositors over six months
4,200
Cumulative blended media cost per FTD
€62
Tracked gross deposits / media spend
2.6×
Blended landing-page conversion rate
3.1%
How we made paid acquisition work

The constraint

Every market needed its own creative rules, landing pages and CPA ceiling. A viable acquisition cost in DACH could consume the margin in Nigeria.

What we did

  • Ran a contained €15,000 test across four markets before scaling.
  • Built local creative and landing-page review rules around the client’s compliance requirements.
  • Pruned weak publishers weekly and shifted spend toward validated placements.
  • Delivered a reporting stack and operating playbook to the in-house team.

What changed

Monthly media spend scaled to approximately €68,000. Placement pruning brought run-rate blended CPA from an early €81 to €64 by month five, while all active buying accounts remained live across the six-month engagement.

Brazil and Nigeria supplied roughly 60% of monthly FTD volume. DACH and the Nordics supported the blend with higher player value.

Monthly run-rate during the scale phase
MarketSpend / monthMedia CPAFTDs / month
DACH€24,000€92261
Nordics€16,000€104154
Brazil€15,000€42357
Nigeria€13,000€46283

The €62 CPA is the cumulative six-month figure. Scale-phase monthly CPA was approximately €64. Deposit return measures gross deposits against media spend, not profit or NGR.

A DACH acquisition system that turned more visits into first deposits.

Affiliates, content & conversionGermany, Austria, Switzerland5 months · 2025

German acquisition pages were losing 68% of visitors, while a thin affiliate network left the operator short of relevant reach. We rebuilt the landing experience, expanded German-language partnerships and connected sports content with CRM.

Affiliate-channel FTDs in five months
3,800
Blended affiliate CAC, down from €94
€73
Bounce rate on primary German acquisition pages
68% → 42%
Active DACH affiliate partners
11 → 34
Inside the DACH rebuild

What we changed

  • Reworked bonus mechanics and wagering terms in plain German.
  • Recruited German-language publishers and redesigned the affiliate commission structure.
  • Launched a weekly Bundesliga editorial series and SEO content structure.
  • Built a pipeline of eight German-language creators and a German CRM lifecycle.
  • Tested four acquisition flows and handed over the complete DACH playbook.

What it delivered

German organic traffic grew 187% from a low baseline over five months. Clearer bonus mechanics lifted opt-in-to-FTD conversion by 29%.

The active affiliate base grew from 11 to 34. Within 90 days of onboarding, new partners generated 61% of German affiliate FTDs. By month four, editorial content generated 18% of total German FTDs.

From a standing start to 6,700 first-time depositors in Nigeria.

Market entry & fractional CMONigeria, Lagos-first6-month engagement · 2025

The platform was ready. The commercial infrastructure wasn’t. We built positioning, an affiliate program, a creator network and CRM journeys, ran the first acquisition sprint and handed a functioning system to the incoming CMO.

Verified FTDs in the first 90 days
6,700
Blended CAC against a $65 target
$48
Affiliates actively sending FTDs by day 60
27
D30 retention versus the pre-CRM baseline
+22%
How we built the market from zero

What we built

  • Market positioning, channel priorities and a budget allocation model.
  • An affiliate program with 47 partners recruited and onboarded within 60 days.
  • A 40-creator network spanning macro, mid-tier and micro creators.
  • FastTrack CRM setup with day-0, day-3, day-7 and day-30 journeys.
  • A complete operating playbook, role definitions and CMO handoff.

What it delivered

Against an initial $320,000 acquisition and brand-build budget, blended CAC finished 26% below target. Creator and affiliate CAC reached $38 against a $55 target.

Creators contributed 38% of FTDs in month three. Acquisition kept running through the transition to the full-time CMO, with no interruption reported by the operator.

FTD means verified first-time depositor. Acquisition-cost figures exclude bonus costs unless stated. Clients are anonymized and figures are rounded for confidentiality.

What the work covered.

The projects brought market strategy, channel delivery and commercial reporting together. These were the main areas of work.

Player acquisition

Paid media · Affiliates · Creators

Paid media, affiliate recruitment and creator partnerships built around market access and player economics. Campaigns moved from contained tests to validated channels and placements.

Conversion & localization

Landing pages · Content · SEO

Landing-page structure, bonus communication, local content and SEO shaped around the audience. Testing focused on the steps between the first visit and the first deposit.

CRM & player lifecycle

Onboarding · Segmentation · Reactivation

Onboarding and lifecycle journeys, sports and casino segmentation, reactivation and VIP programs connected acquisition with longer-term player behavior.

Market entry & marketing leadership

Positioning · GTM · Fractional CMO

Market positioning, channel priorities, commercial targets and team structures developed into operating plans. Documented playbooks supported the handoff to in-house teams.

Brand, creative & delivery

Identity · Campaigns · Websites

Brand development, design, campaign creative and web delivery supported the acquisition and content work across market-specific touchpoints.

iGaming work across markets.

WeGotGame brings together experience in iGaming marketing, commercial strategy and market delivery.

The projects featured here span paid acquisition, affiliate growth, content, conversion and CRM. Each case study sets out the challenge, the work and the measured results.

Get in touch.

For inquiries about WeGotGame and the work featured here, email:

contact@wegotgame.de
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